Robin Bechtel is best-known as a pioneer of the digital revolution, starting in the early ‘90’s at the birth of the World Wide Web. For the past two decades, Robin has pioneered technology and entertainment throughout every milestone in digital history, garnering worldwide press coverage and awards.
She has been featured in The Wall St. Journal, New York Times, CNN, Bloomberg, Time, Wired, Fortune, LA Times, Tech Crunch, People and US Weekly. Her career has been profiled in two New York Times Bestsellers: The Long Tail and Appetite for Self-Destruction: The Crash Of The Record Industry.
The Hollywood Reporter named Robin one of the Most Powerful Women in Entertainment and Music's Top 100 Most Influential People.
Throughout her career, Robin has discovered, invested and partnered first with the biggest startups in the world. She created unprecedented strategic partnerships between Hollywood and Silicon Valley, fueling growth and mainstream success for tech companies. She is credited for discovering, what were then unknown startups like YouTube, Facebook, Twitter and Spotify and being the first to partner them with entertainment and popular culture. She has invested in top startups including Uber, Everlane and Philz Coffee.
Starting the first new media division in the entertainment industry in 1993, Robin created music and tech history for the biggest bands, artists and celebrities in the world. She created the Internet's first website for a band which garnered global press coverage and won design awards. In 1997, she sold the music industry's first digital single, which Billboard named "one of the most significant milestones in the history of the music industry." Her controversial digital strategy for Radiohead included streaming a full album online for the first time. Global media coverage credited this as the reason that the band's album debuted at number one, which helped shift the industry's fear of sharing music online while giving the Internet credibility for the first time in the music industry that it could drive album sales. She also broke Billboard records selling the music industry’s first MP3 file with Madonna during the height of piracy and during intense debate over the format.
As SVP of Digital and New Businesses at Warner Bros. Records, Robin built the music industry's first mobile, digital music and merchandising divisions which generated hundreds of millions in revenue to the label. She launched iTunes with Apple and discovered and partnered with YouTube, marking the entertainment industry's first partnership with the online video platform.
Robin has been instrumental in creating the digital brands of top talent including Madonna, Radiohead, Britney Spears, Tom Petty, Red Hot Chili Peppers, Green Day, Josh Groban, Michael Buble and Coldplay.
She has ideated, designed and programmed hundreds of digital and physical products and marketed them throughout pop culture. Her projects are Grammy and Webby nominated, have debuted at #1 in Apple’s App Store and #1 on YouTube, voted “Best Website” by LA Times and profiled in Taschen “Best of the Web.”